When we started to scale our apartment business in the mid to late 1990s our location decisions were based on investing in cities that would be highly appealing to knowledge-based workers. It was starting to become clear that economic growth would be driven by technological innovation deployed widely throughout U.S.
I recently completed a wonderful, classic book called The Art of Loving by Erich Fromm. It has great applicability to all relationships, not just your primary one with your spouse or significant other. I found there was also a lot to apply in terms of helping us at CWS to build upon our tremendous focus on communicating with and serving our investors.
One of the great books I’ve read about marketing is Positioning by Ries and Trout. It is considered a classic and one of the definitive books on the subject. The authors make the simple assertion that marketing is ultimately about accepting that perception is the reality.
This will be my last blog post related to Andrew Carnegie. All good things must come to an end. When I started at CWS out of college my first boss asked me what my major was and I told him political science. He had an engineering background and kind of snickered and asked what I planned to do with that degree and if I considered “opening up a political science store.” I laughed it off and gave the standard retort that I thought it would help me be a better writer and think critically.
I recently read a summary of an interesting piece of research that is somewhat counterintuitive at first glance but upon deeper reflection makes more sense and it’s the cornerstone for one of life’s great metaphors, you’ll see what I mean.
There is a reason why some catchy phrases and words of advice hang around for a long time. They are usually pretty accurate. “Dress for Success” is one of those. The adage is used to help people shift their mindset from one of scarcity and limited thinking to one that is much more abundance and optimism oriented.
Shortly after publishing my book I was in New York City and did a brief interview with Gregg Greenberg from TheStreet.com which was quite fun and then I had a meeting with investment legend Howard Marks which was such a treat. He was kind enough to write a testimonial for the book and made the time to let me thank him personally.
“If we really pay close attention to our thoughts and actions I would venture to say that we’re essentially a series of habits. A Duke University researcher in 2006 found that more than 40% of people’s actions are habits and not decisions,
Since this is the week my book (March 2015) officially comes out in bookstores, I would be remiss not to acknowledge it. Writing a book has been on my bucket list for a while so I’m excited and proud to have completed such a monumental goal.